How do I make my direct mail stand out?

How do I make my direct mail stand out?

You have less than 10 seconds to grab the attention of recipients, so make those seconds count.

  1. Lumpy Envelopes. Lumpy envelopes create intrigue and a degree of suspense.
  2. 3D Packaging.
  3. Postcards.
  4. Incorporate Product Samples.
  5. Include Something Practical.
  6. Use Stamps.
  7. Make It Sensory.
  8. Offer Something Interactive.

How can I improve my direct mail advertising?

6 Ways You Can Improve Your Direct Mail Response Rates

  1. Use stand-out direct mail formats to capture your audience’s attention.
  2. Tailor your direct mail marketing campaign to your mailing list.
  3. Leverage personalization techniques to measure direct mail success.

What makes good direct mail?

You should make it clear, concise and powerful. Keep it in front of them by including the call-to-action multiple times throughout the piece. In this case, don’t look at the repetition as being annoying. It actually helps a customer remember your offer long after they read the mail.

Is direct mail declining?

On average, print-based direct mail will decline from 57% to 51% of their overall direct marketing budget from 2015 to 2018. Considering all of these factors, this PRIMIR study projects that total direct mail volume in North America will increase by 0.4% from 2015 to 2020.

How do you make an envelope stand out?

Here are a few easy tricks for getting that envelope opened:

  1. Use brightly colored envelopes. Stand out from the pile of white envelopes by using eye-catching neon colors.
  2. Add “bait” to your envelope.
  3. A unique size or shape.
  4. Use real stamps and/or hand address.
  5. Use metallic or textures.
  6. Use a window envelope.

How do I mail a post card?

Step by Step: How to Address a Postcard

  1. Use the back of the postcard to address the recipient.
  2. Write the recipient’s address on the right hand side of the postcard.
  3. Address the person you’re sending your card to on the left hand side of the postcard.
  4. Write the date.
  5. Write your handwritten message.
  6. Sign your postcard.

How do you run a successful direct mail campaign?

Follow these seven steps to create your direct mail marketing campaign.

  1. Define your goals. Think about what you want to achieve through your mail campaign.
  2. Know your audience.
  3. Decide on a CTA.
  4. Decide on a format.
  5. Design your mail.
  6. Send your mail.

What are some examples of direct marketing?

Emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, websites, and catalog distribution are some examples of direct marketing strategies.

How many creative direct mail examples are there?

Here are 47 creative direct mail examples to inspire your next marketing campaign. Firstly, Mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail.

What are some creative examples of humour in direct mail?

Another incredibly creative example of humour in direct mail. Send a balloon in a box. Use origami on your mailing will make your post much more fun and interactive, especially if your product is aimed at households with children. You’ll notice that interactivity is a common theme in some of these examples.

How long has click2mail been doing it?

We’ve been doing it since 2003. Learn more about our digital tools to create and send mail at, check out our Medium blog “Mail Nerds”, or give us a call at 866-665-2787.

Is it easy to run a direct mail marketing campaign?

Running a direct mail campaign can be time consuming, but there is a lot of opportunity in marketing with physical post because it’s much easier to stand out and be noticed compared to digital clutter. With Postary sending physical post to your customers is now as easy as sending emails.