How much does it cost to run a 30 second radio ad?

Making a radio ad is fairly simple and can be done quite quickly and typically costs between $300 and $1,000. There are a few options when creating a radio ad, you can have the radio station create the ad, pay a professional production company to create the ad, create the ad yourself, or hire a freelancer.

How much does a 60 second radio ad cost?

Radio Advertising Costs. Small cities and towns cost as little as $5-$10 per 60-second spot. Mid-size cities and markets range from $50 to $100 per spot, and large markets go for $150 to $750 per 60-second spot.

How long is a typical radio ad?

In North America, most commercials run either 30 or 60 seconds. In some countries the standard is 20 seconds; in some places it’s 15 and in others it’s 40. In some countries there is no standard; advertisers play a flat rate per second.

How much does a 30 second ad cost on TV?

Broadcast, Cable, or Internet As mentioned above, the average costs for a 30-second ad spot on local TV, however, can be just $5-$10 per 1,000 impressions (CPM). Advertising on popular streaming services average around $10 CPM (YouTube) to $30 CPM (Hulu).

Is radio still a good way to advertise?

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers.

What is the average cost of radio advertising?

Radio advertising production includes scriptwriting, voice talent, and audio/video editing. Radio advertisements are sometimes produced with videos because of social media sharing, which is incredibly strategic. The production costs range between $300 to $2,000, plus the weekly airtime costs that vary between $200 to $6,000 depending on location.

How much does it cost to advertise on the radio?

While station and market affect the cost, radio advertising often falls between $200 and $5,000 per week. Cost will be affected by length of advertisement, time, location, and station. For instance, a 60-second ad will cost more than a 30-second ad and an ad played late at night will cost less than an ad aired during rush hour.

How much does a radio ad cost?

Thirty seconds reportedly sold for as much as $7 Million, according to an editor at Ad Age. Many brands tap celebrities to appear in their ads. Zendaya stars in an ad for Squarespace. Jason Sudeikis makes a cameo in an ad for TurboTax.

Is radio advertising worth it?

Surprisingly, radio advertising has proven to be very profitable in some markets and for certain companies. This AdAge article details how brands in a Clear Channel study averaged a $6 lift in sales for every $1 spent on radio advertising. So if you invest $1,000 in a week of ads, you could stand to get $6,000 back!