What foundation does Michelle Phan use?

On October 20, the brand launched its very first complexion product, the Daydream Cushion. “After cushion launched in the Western world, it didn’t really take off, which was unfortunate. It died off and everyone went back to [their regular] foundation,” Phan tells Allure over Zoom.

What company owns Michelle Phan?

She has built multiple multi-million dollar businesses including Ipsy, a makeup subscription company, EM Cosmetics, and most recently, Thematic, a marketplace that enables creators to find and use copyright-free songs from real artists in their videos.

Why is Michelle Phan so popular?

Michelle Phan, born in Boston to Vietnamese parents, started her career at age 15 as a blogger. Phan, 27, rose to fame in 2007 with her YouTube makeup tutorials. Her channel has 7.5 million subscribers. In 2011, she co-founded ipsy, a makeup subscription startup, which now has 100 employees.

Who is the founder of EM Cosmetics?

Michelle Phan
Boston, Massachusetts, U.S. Michelle Phan (born April 11, 1987) is an American Beauty YouTuber. She is the founder and owner of the multimillion dollar cosmetics line EM Cosmetics.

What skincare does Michelle Phan use?

I use Shu Uemura haircare products, and I especially like her hair mask, which I leave on for the full 15 minutes because it makes a world of difference when you use it correctly. I’ll wash my body with AmorePacific cleanser, and then moisturize with Sisley Black Rose cream on my face, and Nécessaire body serum.

How did Michelle Phan get rich?

Her fame and fortune came naturally as a result of doing what she loved and putting everything that she had into it. Michelle Phan went from being on food stamps to being one of the wealthiest YouTubers around.

Did Michelle Phan leave Ipsy?

In April 2015, Phan bought L’Oreal’s share of EM Cosmetics through Ipsy, which she confirmed on her Instagram in December 2016; she later acquired the company from Ipsy and relaunched it in April 2017. During this time, Phan also resigned from Ipsy in order to focus on EM Cosmetics.

Who was the first beauty YouTuber?

An early pioneer was Michelle Phan, who joined YouTube in 2006. Since then, there have been over 14.6 billion views on beauty-related videos, with an average of 700 million views per month in 2013.