What is the growth of mass media?

What is the growth of mass media?

In recent years the mass media thus defined have been growing in four main respects: the variety of electronic media forms through which media content is made available, the number of TV channels, radio stations and print titles, the consumption of media content, and the size and concentration of the media industry.

When did media start in India?

Indian media was active since the late 18th century. The print media started in India as early as 1780. Radio broadcasting began in 1927. Indian media is among the oldest in the world.

Who invented mass media?

The history of mass communication stretches from prehistoric forms of art and writing, through basic printing technology from around 800AD; the invention of Gutenberg’s printing press in 1455; the first weekly printed newspaper in Antwerp in 1605; the invention of radio by Marconi in 1895; television by John Logie …

Who is the father of media?

He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s….Marshall McLuhan.

Marshall McLuhan CC
Other notable students Walter J. Ong
Main interests Media mass media sensorium New Criticism

What are the 4 characteristics of mass media?

Characteristics of mass media

  • it can appeal to a wide target audience;
  • it communicates a public message;
  • there’s a distance between a source of information and people who obtain it;
  • it can be transmitted through various channels, such as TV, the internet, radio, and newspapers;
  • it has a heterogeneous audience;

What are the advantages of mass media?

The Pros of Mass Media

  • It Can Keep Us Connected.
  • It Can Spur Business.
  • It Can Spread Art and Culture.
  • It Can Give Voice to the Voiceless.
  • It Can Empower the Already Powerful.
  • It Can Be Used for Disinformation and Hate.
  • It Can Homogenize Culture.
  • It Can Overtake Personal Connections.